Words & Wisdom

Senior Content Strategist, Team One

Lead content strategist for Lexus web properties. Compose content requirements and rules based on content audits and user research, as well as create taxonomies and editorial guidelines for personalized sites and mobile app. Prepare client presentations and help evangelize content strategy at the agency and to the client.

Lexus.com
Lexus Drivers

Associate Content Director, Critical Mass

Provide content strategy and editorial direction for re-design of web and mobile experiences for Hewlett-Packard (HP.com), tailoring content to both enterprise customers and consumers. Work with internal teams to create taxonomies, implement search engine and social media strategies. Develop presentations on CM team’s content capabilities. Scope and provide estimates for RFPs.

Senior Content Strategist, Meredith Xcelerated Marketing (Genex)

As a senior content strategist for major automotive and luxury hospitality accounts, I help clients formulate strategy and revise content for web and mobile applications, incorporating best practices of SEO and social media. I supervise copywriting, determine editorial direction, create taxonomies and engage with User Experience and engineering teams to create superlative interactive products and services.

I also conduct content audits and evaluate content for SEO and usability purposes.

I served as the content strategy lead for two sites MXM re-launched in 2013:

Leading Hotels of the World (in five languages)

American Honda & Acura Owners Sites (including mobile content)

Library Science

I recently earned a masters degree in library science from the University of North Texas.  Since beginning my studies, I’ve been writing articles and giving presentations on how others can use their MLS degrees to work in multimedia.

Articles:

Making the Transition: New Roles for Librarians (Information Today Europe)

Library Science without the Library (Library Journal)

LA Affairs: Sliding off the Balance Sheet (Los Angeles Times)

 Presentations:

Content Strategy and UX (Presentation given to User Experience Design Immersive program, General Assembly and UCLA Information Studies 279: User Experience Design, 2016)

New Roles for Librarians: Jobs in Interactive Media (Internet Librarian International conference, London, England, October 2012)