Content Strategy

Senior Content Strategist, Team One

Lead content strategist for Lexus digital properties. Compose content requirements and rules based on content audits and user research, as well as create taxonomies and editorial guidelines for personalized sites and mobile apps. Prepare client presentations and help evangelize content strategy at the agency and to the client.
Lexus Drivers

Associate Content Director, Critical Mass

Provide content strategy and editorial direction for re-design of web and mobile experiences for Hewlett-Packard (, tailoring content to both enterprise customers and consumers. Work with internal teams to create taxonomies, implement search engine and social media strategies. Develop presentations on CM team’s content capabilities. Scope and provide estimates for RFPs.

Senior Content Strategist, Meredith Xcelerated Marketing (Accenture Interactive)

As a senior content strategist for major automotive and luxury hospitality accounts, I help clients formulate strategy and revise content for web and mobile applications, incorporating best practices of SEO and social media. I supervise copywriting, determine editorial direction, create taxonomies and engage with User Experience and engineering teams to create superlative interactive products and services.

I also conduct content audits and evaluate content for SEO and usability purposes.

I served as the content strategy lead for two sites MXM re-launched in 2013:

Leading Hotels of the World (in five languages)

American Honda & Acura Owners Sites (including mobile content)

Library Science

I have a masters degree in library science from the University of North Texas.  Since beginning my studies, I’ve been writing articles and giving presentations on how others can use their MLS degrees to work in multimedia.